Schwinn Road Bike 

Founded in 1895, Schwinn is an American icon that is synonymous with quality and innovation.

They have built some of the best-known and best loved bikes of numerous generations--Aerocycle, Paramount, Phantom, Varsity, Sting-Ray, Krate and Homegrown.

Today, Schwinn continues to be a leader in the industry with innovative bikes such as the new Prelude, Laguna Pro Men's Road Bike, and the Schwinn RS 5.0 Road Bike (700c Wheels).

Schwinn Laguna Pro Road Bike   Schwinn Prelude Road Bike

With a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to providing another century of innovation, freedom and performance to people of all ages.

Schwinn's History

Ignaz Schwinn, with his partner Adolph Arnold, incorporated "Arnold, Schwinn & Company" on October 22, 1895. Within a few short years of its creation, the company became an acknowledged technical and quality leader of the bicycle industry.

More than 100 years later, Schwinn has become an American icon and built some of the best-known and best-loved bicycles of all time, including the Aerocycle, Paramount, Phantom, Varsity, Sting-Ray, Krate, Homegrown and more. A world leader in technology and fabrication, Schwinn has been an indispensable player in revolutionizing bicycling around the world.

BMX, a popular youth sport of millions of riders can trace its roots directly to Schwinn, with the first BMX riders taking to the track on modified Sting-Rays in the mid-1960s.

However, Schwinn was delayed in entering the mountain bike market - one of the trends that would see explosive growth starting in the late-1980s. That coupled with some other misfires sent the then family-owned company into bankruptcy in 1993. One year later in 1994, Schwinn moved from its Chicago roots to the bike-Mecca of Boulder, Colorado under new management. Schwinn regained its strength, grabbing some of the best talent in the industry and giving the company a much-needed shot in the arm of youthful exuberance. Accolades for Schwinn's revitalized product line rolled in.

In 1998, Schwinn joined forces with another leader, GT Bicycles, and formed the Schwinn/GT Corporation. A force in bike technology, innovation and product development, Schwinn/GT Corporation became the dominant force in bikes and accessories through the independent bicycle dealer channel. However, Schwinn/GT also met their share of challenges, eventually filing for bankruptcy in Denver in 2001.

On September 11, 2001, Pacific Cycle, the nation's largest importer of quality bicycles, purchased the Schwinn/GT Corporation out of bankruptcy court, and united the two brands with the company's other quality lines like Mongoose, Mongoose Pro, Roadmaster and Pacific.

Paired with these product lines and under new management, Schwinn moved into mass retailers in 2002, effectively making high-quality Schwinn products available where Americans shop most. Schwinn also carries on the winning tradition of sponsoring world-class athletes by featuring two-time X-Games Gold Medallist dirt jump king, TJ Lavin.

In 2004, Dorel Industries, Inc., a global consumer products company, purchased Pacific Cycle. Pacific Cycle now operates as a division of Dorel, and its headquarters remains in Madison, Wisconsin, USA.

With these moves and a continued dedication to quality, forever synonymous with the Schwinn name, America's most famous bicycle brand looks forward to another century of quality, dependability and performance.

Moving forward, Schwinn continues to lead the industry with innovative new bikes such as the proprietary Iso-Drive mountain bikes, Super Sport flat-bar road bikes and ergonomically-superior Sierra and Voyager comfort bikes joining the heritage-inspired Cruisers, trail-conquering BMX and kid-tough juvenile bikes that has made Schwinn a favorite of families for generations.

Schwinn Laguna Pro Road Bike

Schwinn Prelude Road Bike